Creative packaging design refers to the process of creating innovative and visually appealing packaging for products. The design is not only intended to protect and contain the product but also to attract the attention of consumers, differentiate the product from competitors, and communicate the brand's values and message.

There are several elements to consider when designing creative packaging, including the shape, color, typography, graphics, and materials used. These elements work together to create a unique and memorable packaging design that reflects the product's personality and target audience.